Radico Khaitan Ltd. engages in the manufacture and trade of liquor and alcoholic beverages.

Established in 1943, Radico Khaitan Ltd. (RKL) is one of the largest players in the Indian IMFL industry. Its brand portfolio includes After Dark Whisky, Contessa Rum, Jaisalmer Indian Craft Gin, Magic Moments and Magic Moments Verve Vodka, Morpheus and Morpheus … Radico Khaitan has continued the growth momentum during FY 2020. Radico Khaitan Limited manufactures alcohol and alcoholic products. Radico Khaitan’s young and enthusiastic sales force is dedicated to developing the brands and the corporation as a global leader. As liquor firm Radico Khaitan’s takes to advertising after a long gap of five years, to promote its popular Vodka brand - Magic Moments, the company decides to tell a … “We have acquired eight major brands of the company along with several regional brands. The key brands have a national character and are prominent in the canteen store department (CSD),” Radico Khaitan chairman and managing director Lalit Khaitan said. Last year, Radico Khaitan, which sells over 13 million cases annually, parked some of its brands in a separate trust for raising working capital from YES Bank. The Company operates through the segment of liquor and related products. One has to be religious in knowing the consumers and then deliver to their aspiration. Radico Khaitan's total expenses in Q4 FY2019-20 stood at Rs 2,148,67 crore as against Rs 1,925.19 crore, up 11.60 per cent. Radico Khaitan Limited.

Radico Khaitan, the makers of mass-selling 8 PM whisky, is planning to launch atleast two more brands in the premium category in the brown spirits segment over the next two years, said Abhishek Khaitan, Managing Director, Radico Khaitan Ltd. “We already have a command in the entry-level. NEW DELHI: Radico Khaitan, one of the largest players in the domestic liquor industry, plans to sell its premium products at more duty free outlets in different airports of the country. View Sudhir Upadhyay’s profile on LinkedIn, the world's largest professional community. Radico Khaitan Ltd (RKL) is one of the India`s oldest and largest liquor manufacturers.The company owns three millionaire brands namely 8 PM Whisky, Contessa Rum and …
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Radico Khaitan, the makers of mass-selling 8 PM whisky, is planning to launch atleast two more brands in the premium category in the brown spirits segment over the next two years, said Abhishek Khaitan, Managing Director, Radico Khaitan Ltd. “We already have a command in the entry-level. To expand volumes, Radico Khaitan acquired two regional whisky brands in south India that sell in the regular price segment, but Khaitan is now focussed on premium brands that bring in higher margins.


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